Reed's, Inc. Common Stock
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Reed's, Inc. Common Stock (REED) is a beverage company headquartered in Norwalk, Connecticut, that manufactures and distributes natural drinks. Founded in 1987, it was originally known as Original Beverage Corporation before adopting the Reed's name in 2001. The company is best known for its ginger-based beverages and a portfolio of craft sodas sold in the United States and the Asia-Pacific region.
The company's product range is built around several brands. It produces Reed's craft ginger beer, Reed's real ginger ales, a Reed's ready to drink line, and a Reed's functional soda. Its lineup also includes Flying Cauldron soda and Virgil's handcrafted sodas. Together these products give the company a presence in both the ginger beverage category and the broader craft soda market, sold under the Reed's and Virgil's brand names.
Reed's reaches consumers through a wide network of channels. It sells to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, and convenience and drug stores, as well as liquor stores, industrial cafeterias, and on-premise bars and restaurants. The company also sells directly to consumers through its own website, Amazon, and other third party e-commerce retailers. This combination of retail, foodservice, and online channels supports distribution across different types of customers and settings. By focusing on natural ingredients and ginger-forward recipes, REED positions its brands within the specialty and craft segment of the non-alcoholic beverage market rather than the mainstream mass soda category.